Tennessee Whiskey Country and the TN Whiskey Trailhead

The Tennessee Whiskey Trailhead, located on the historic Jack Daniel Distillery campus, is the starting point for the renowned Tennessee Whiskey Trail. This over 120-year-old center is a gateway to the rich heritage of Tennessee’s whiskey culture, welcoming over 300,000 guests each year. As the official trailhead, it serves both the region and the state, providing visitors with trained travel advisors ready to guide them on their whiskey journey and beyond.

The Tennessee Whiskey Trail stretches from Memphis to Bristol, including over 30 distilleries where visitors can collect unique stamps and poker chips at each stop. Those who complete visits to 24 distilleries receive a commemorative poker set from the Tennessee Distillers Guild. For convenience, both physical and virtual passports are available for this immersive experience.

The trailhead features exclusive Tennessee Whiskey Trail merchandise, from Dolly Parton pillows and Captain Rodney’s sauces to classic t-shirts and koozies, ensuring travelers can find a unique memento of their journey. Knowledgeable travel advisors are on hand to help plan itineraries, offer recommendations for local attractions, and suggest additional points of interest across the region. The Tennessee Whiskey Trailhead is an essential stop for those seeking an authentic taste of Tennessee’s whiskey legacy.